The Tesla/Fisker drama is one of many examples illustrating a fundamental truth about Elon Musk: He is a master of manipulating systems and markets to get what he wants. Fisker filed for bankruptcy five years later. Ultimately, Tesla lost the lawsuit and now owes Fisker over US$1 million for Fisker’s attorney fees and other legal costs. The purpose of Tesla’s lawsuit was to drain Fisker’s capital and shut their business down because Musk couldn’t handle the competition. But the grounds of the lawsuit didn’t shore up in court and forced Tesla to enter into an agreement with Fisker, then ending with unfounded claims of fraud. For example, Musk championed a lawsuit against Fisker, an electric car maker that was a direct Tesla competitor. Musk will take unconventional and exorbitant risks if they’ll win him more market control. Elon Musk has more than enough wealth to buy a spuriously profitable company, but his history also reveals a pattern. In fact, Twitter’s most consistent economic trait is that its profits are inconsistent. Twitter isn’t the highest-performing social media channel. But is this going to be good for society? Or is this just a billionaire making an ego play? Musk’s history is a warning Elon Musk’s Twitter takeover is a shake-up of epic proportions. The truth is, Twitter is the place where minds change and markets rise and fall. Is Elon Musk’s US$44 billion Twitter takeover a publicity stunt that the wealthiest person in the world can get away with? Is Musk truly the free speech and decentralized advocate he claims to be? Or is this a strategic move out of a not-so-hidden playbook?
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